There are several reasons to avoid searching for your own business. These include:
Negative Signal to Google:
Consistently searching for your business can signal to Google that your ads lack relevance. This could lead to reduced ad visibility for you and others in your demographic. Additionally, clicking on your ads incurs costs, typically ranging from $2 to $50 per click.
Missing Branded Ad Copy:
If you search for your business outside of the scheduled ad times, your ads won't appear. This ensures that your ad budget isn't wasted on clicks occurring outside your business hours when conversions are unlikely.
Exhausted Daily Budget:
If your Google Ads daily budget runs out, your ads will cease to display for the remainder of the day. This might lead to missed opportunities for potential customers to view your ads.