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When I search myself on Google, my ads don't appear. Why is this?

If you search for your business on Google and don’t see your ad, don’t worry!

Product Dieselmatic avatar
Written by Product Dieselmatic
Updated over 2 months ago

Why Don’t I See My Google Ads When I Search for My Business?

If you search for your business on Google and don’t see your ad, don’t worry — this is actually very common, and it doesn’t mean your ads aren’t running. Here’s why this happens:

Google Personalizes Search Results

Google customizes what you see based on your location, browsing behavior, and past interactions. If you’ve searched for your business several times without clicking your ad, Google may stop showing it to you to avoid wasting your experience on a result you seem uninterested in.

This doesn’t affect whether potential customers see your ad — they have different search behavior and location signals.

You May Be Outside the Targeted Area

If your ads are set to target people in specific regions or cities (as they often are), and you’re searching from outside that area (like from home or another city), the ad won’t show for you.

Ads May Be Scheduled for Specific Times

Your campaign might only run during business hours — when potential customers are more likely to call or convert. If you search outside those hours, you won’t see your ads.

Your Daily Budget Might Be Spent

Google Ads stops showing your ads once the daily budget is exhausted. If you search later in the day, your ads may have already paused for that 24-hour period.

Searching Without Clicking Can Hurt Performance

Repeatedly searching for your ad without clicking it tells Google it’s not relevant — which can lower your quality score and make your ads show up less frequently or at a higher cost.

The Right Way to Check: Contact our Account Management Team

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