What Locations Can We Target?
We can target:
Cities
ZIP Codes
Counties or States
Custom Radius around a specific address (like your shop, a truck stop, or a major highway exit)
Custom Radius Targeting is the most precise option. It allows us to focus your ads within a set distance — like 1, 3, or 5 miles — around a specific point on the map.
Can You Target My Exact Address or Truck Stop?
We can’t lock ads to only your address (Google needs a little breathing room), but we can create a very tight radius around it — sometimes as little as 1 mile.
This means drivers and fleets near your shop or truck stop are prioritized, without wasting budget on people too far away to become real customers.
How Accurate is Location Targeting?
Google uses:
GPS data from smartphones
IP address information
Google account settings and location history
to determine where a search is happening. While no system is perfect, it’s very good — especially for drivers actively searching on mobile devices.
What About Drivers Just Passing Through?
If a trucker is driving near your shop and searches something like “diesel repair near me,” your ad will be eligible to show up — even if they don’t type your city name — as long as they’re inside our targeted area.
Why Radius Targeting Matters for Shops
Targeting by radius helps you:
Capture local and mobile traffic
Avoid wasting budget on people too far away
Reach urgent customers who are most likely to call or visit right away