What are Google recommendations? Should I follow them?

Google recommendations are advice given by the platform aimed at enhancing campaign performance. However, some recommendations may not align with your strategy or could potentially lead to increased advertising costs. For instance, extending the schedule to include Sundays might not be advisable if your shop is closed on that day. Ultimately, we recommend exercising caution before making any changes and suggest consulting with your Account Manager or PPC Specialist for further clarification or inquiries regarding the recommendations.