If you’ve spent any time managing Google Ads — or even just peeking inside your account — you’ve likely come across Google recommendations. You might be wondering:
"What exactly are Google recommendations, and should I follow them?"
Here’s everything you need to know.
What Are Google Recommendations?
Google recommendations are suggestions made by the Google Ads platform, intended to help improve the performance of your campaigns. They cover a range of areas such as:
Adjusting bids
Expanding ad targeting
Adding new keywords
Modifying ad schedules
Increasing budgets
While these recommendations are automated based on Google's algorithms and data, they are general advice — not necessarily tailored to the specific needs, goals, or strategy of your diesel repair business.
Why You Should Be Cautious
Although Google’s intentions are to optimize your campaigns, not every recommendation is right for your business.
For example, a common suggestion is to extend your ad schedule to include Sundays. However, if your shop is closed on Sundays, advertising during that time could lead to wasted clicks, missed calls, and unnecessary spending.
Some changes could even increase your advertising costs without delivering meaningful results. That’s why we always recommend reviewing any suggestion carefully before implementing it.
How Dieselmatic Helps You Navigate Recommendations
At Dieselmatic, we actively monitor your campaigns and evaluate each recommendation through the lens of your unique goals.
We don't automatically accept every suggestion from Google — instead, we assess whether it truly benefits your business, fits your operations, and aligns with your overall marketing strategy.
Whenever there’s an update worth considering, your Account Manager or PPC Specialist will discuss it with you and provide advice tailored to your situation.
About Account Access and Communication
We typically create new Google Ads accounts under our management to better streamline performance, tracking, and optimizations.
However, if you would like access to your account, we are more than happy to grant it upon request.
If you do have access, we kindly ask that you:
Avoid making major changes directly without discussing them with us first.
Let us know if you are considering any changes, so we stay informed and ensure the strategy remains cohesive.
Share your insights — your input is incredibly valuable and helps us make more informed adjustments to your campaigns.
Open communication ensures we keep your advertising running efficiently and aligned with your business needs.
Final Takeaway
While Google recommendations can offer valuable insights, they are not one-size-fits-all. Always review them carefully and consult with your Dieselmatic team before taking action.
Together, we’ll ensure your campaigns are smart, cost-effective, and tailored for long term success.