When you start a brand-new Google Ads campaign, the first few months are all about learning and dialing things in. During this time, both Google’s system and our team are working to figure out the best way to bring customers to your shop. This period typically lasts 2–3 months and this is for all new Google Ads campaigns no matter the industry.
⏱️ What Happens During This Phase
Google doesn’t know your ideal customer on day one. So when the campaign launches, it shows your ads to a wide group of people to figure out what works.
That means:
You might get a few irrelevant leads at first
Some calls or form fills may come from people who aren’t a good fit
Your results might bounce around from day to day, or week to week.
That’s completely normal—this early “learning phase” helps Google (and us) get the info needed to build a campaign that brings in the right kind of leads for your shop goals.
🛠 What Dieselmatic Does to Optimize Your Campaign
We don’t just set up your campaign and let it run. Our team works behind the scenes to improve your results and get you more of the jobs that make money.
✅ We check your campaign
We monitor what people are typing into Google, how they’re interacting with your ad, and whether those clicks are turning into real leads.
➤ Example: If someone searches “how to become a diesel mechanic” and clicks your ad, we catch it right away—and make sure your ad doesn’t show for that kind of search again.
✅ We look at every call and form fill to check lead quality
We make sure the people contacting you actually need diesel repair.
➤ Example: If a lead asks about fixing their car or lawnmower, we know that’s a miss—and we adjust.
✅ We block searches from the wrong audience
We tell Google to not show your ad for certain keywords that attract the wrong crowd.
➤ Example: We block terms like “mechanic jobs” or “gas engine repair.”
✅ We narrow your targeting to the right kind of drivers
We focus your ads on the times, devices, and areas that bring in good leads.
➤ Example: If early morning mobile searches lead to real jobs, we push more budget there.
✅ We rewrite and test better ads
We constantly update your ad messaging based on what truck drivers are actually searching.
➤ Example: If searches for “24/7 roadside diesel repair” are converting, we’ll make that a headline.
✅ We do this every week until your campaign is bringing in steady, high-quality leads
📈 When Will It Start Performing?
Most campaigns start to hit their stride in month 2 or 3. That’s when Google has enough data, and we’ve made enough optimizations, to consistently bring in quality leads. We’ll keep you in the loop with updates, but just know—we’re working hard to turn your budget into real jobs.
🙌 The Bottom Line
The first few weeks are about learning. You may get some off-target leads at first, but that’s how we learn who to target and who to avoid. If you ever get a call that doesn’t seem like a fit—let us know. Your feedback helps us fine-tune the campaign even faster.