1. Trial Duration & Budget
Meta typically takes 3–4 weeks to gather enough data and optimize performance. For a proper trial, we recommend running for at least one full month, with a minimum budget of $10/day and ideally $15/day since some areas are competitive markets with other truck shops already advertising.
That puts the recommended trial budget around $450–$500/month.
Meta is great for brand awareness and local lead generation, especially when combined with Google Ads. For best overall performance, we suggest an 80/20 budget split — around 80% on Google Ads (for high-intent searches) and 20% on Meta (for visibility and retargeting).
This creates what we call omni-channel presence, meaning people see your business across multiple platforms — boosting trust and recall.
2. Success Metrics
For Meta lead form campaigns, our average results across similar clients are:
Average cost per lead: around $15–$20
Goal: consistent lead flow and engagement from local truck drivers
It’s worth noting that we don’t control what happens after the lead is received (we don't have control over your sales process or sales team)
3. Recommended Setup
We suggest starting with a Meta Lead Form Campaign, which lets users submit their info directly within Facebook/Instagram — no website visit required.
This format converts better because it keeps people inside the platform, where attention spans are shorter.
Each lead form includes:
A few short qualifying questions
Contact information fields
A “Call Now” button on the final step (so we can track calls or send traffic to the website)
When new leads come in, it’s very important that your team calls them as soon as possible — response time is critical since many prospects contact multiple shops.
4. Ad Creatives (Videos vs. Images)
We often use AI tools to animate existing photos (like those in your photoshoot folder), but it’s perfectly fine to use regular photos without animation if you prefer.
Authentic content usually performs best. If you have real shop videos or technician footage, those can be excellent to use.
Please feel free to share which photos or videos you’d like us to use.
5. Lead Type & Targeting Focus
Meta performs very well for local and general truck repair inquiries — especially in smaller towns or areas with owner-operators.
If your main goal is B2B or fleet leads, those are harder to capture purely on Meta, so we recommend focusing 80% of the budget on Google Ads and 20% on Meta for brand exposure and retargeting.
That way, Meta keeps you visible while Google brings in the direct, high-intent leads.