Reputation Management Emails: 7-Step Guide

A unique aspect of the Dieselmatic App’s email marketing feature is the ability to set up and manage reputation management campaigns. On this page, we’ll quickly explain the importance of reputation management and then take you through the steps of creating your own reputation management email.

Reputation management is the process of monitoring and influencing how other people view your company. In this case, it will be through reviews from previous customers. This can help maintain a positive public image, secure customer loyalty, and make you a more attractive prospect to new customers compared to your competition.

Remember, 95% of people read customer reviews before purchasing a product. Your shop is no different.

Ok, now that you know why reputation management is important, let's get your campaign set up and the reviews flooding in!

On the left-hand side of the app, you will find the subheader Campaigns.

Click on this, and then click on the third one down, Create.

You will have a selection of two types of campaigns.

Select the box on the right-hand side with an orange star, called Reputation Management.

A pop-up will appear with three options.

Name the campaign something unique so it is easily trackable.

Select the company location.

Select the goal of the campaign. This should always be Get More Reviews.

Press Save. To continue.

There is a selection of templates for you to choose from. This will be how the email looks.

Hover over each one, and an option to preview will appear. Press this for a better view.

Press close to close this screen.

To make your decision, once again hover over the template of your choice and press Use this layout.

Press the button that says Use this content.

A pop-up will appear saying that it will change the content of your campaign. Press Confirm.

There will be a pre-rendered email subject line in the Email Subject, box saying “How was your experience with us?”. You can change this by going into the box, deleting the content, and re-writing it however you like.

If you are happy with this, press the Continue button in the top right corner.

You will know if this has been successful because, on the right-hand side, there will be your email subject line, with the status now green, saying completed.

You will then be met with the same screen but a different subject line: “Let us know how we did!” This will be a follow-up email for which you can automate the number of days it is sent after the initial email. Choose this by going in and changing the number in the box.

Now, it’s time to select who will receive your reputation management emails. The Import contacts button allows you to import contacts. If you are not a FullBay customer, you will import your contact list via a CSV file from your computer.

Or you can select from your Selected Mailing Lists.

Press the Continue button in the top right corner to go to the next page.

On the right, you’ll have a button titled Send now. This will finalize the process and send your emails out to your customers.

We recommend first sending a test email to yourself by filling in the boxes below this button. This way, you can see how your emails look in a real-life environment and whether they need any tweaks before being sent out for real.