We define a "conversion" as the completion of a specific action by a user. This action may involve submitting the Contact Us form on your website or having a phone conversation with your business for more than one minute.
We set the 1-minute threshold for phone conversations as the minimum time necessary to assess whether your business can meet the user's needs. If a call surpasses one minute, we consider it a successful conversion.
The assigned value for each conversion is $250. This figure was selected with the understanding that not every call or form submission will result in business, while also taking into account the typically higher costs associated with truck repairs. The agreed-upon $250 conversion value aims to cover scenarios where conversions might not directly result in business and to allow for cases where the actual value of successful conversions surpasses $250.