How to navigate to the ROI Calculator
From the main menu, choose ROI Calculator. It has two parts:
Summary
Attributed Invoices
The screen will look as follows, we have marked sections to clarify what they are:
ROI Sections
ROI: The first block shows that multiplier. For example, if the number is more than 7, it's an extremely effective marketing strategy, and we strive for more than that. In the image above, it shows 12.4x. This means the shop generated 12.4 times more revenue compared to its marketing spend.
Gross Revenue: As the name suggests, this is the total revenue generated by the shop based on an adjustable date range. In this case, it's monthly.
Marketing Spend: This is the total money you spent on marketing efforts (including the Dieselmatic Fee, ad campaigns, Google ads, Google Business Profile ads, social media ads, etc.)
Revenue from Marketing: The total revenue generated from the marketing efforts.
Graph: The graph shows the ROI across a monthly timeline.
Date Range: You can select 3 types of date ranges: - Monthly, Quarterly, and Yearly. Based on the range you select, you can then choose the time period.
Our tool calculates the Return on Investment at the end of each calendar month, once the month has closed, you'll be able to see the breakdown above.
This video explains the above in more detail.
If you encounter any discrepancies or have any further questions about how this feature works, please do not hesitate to reach out to a member of our team directly. Your feedback is greatly appreciated and taken on board to help us provide the best possible service that we can.
We hope this tool will prove to be beneficial in tracking your marketing efforts and investments and supporting your business's growth and success.